In a Pinterest and Instagram world, obsessed with looks and image, it’s no wonder many of us fall for the assumption that style is petty and superficial.
You know, deep down, that all that glitters is not gold, and there’s more to someone than meets the eye.
Interestingly, though, when I ask the women who sheepishly roll into Style School WHY they are here, their replies hit me straight in the gut.
In other words? Their reasons are DEEP… the absolute, polar opposite of shallow. Lemme show you what I mean:
"I try to emulate what others wear, but it doesn't reflect MY inner essence, so it's never quite right. I want a style that reflects MY personality."
"After the birth of my daughter and some serious weight gain, I was left wondering WHO AM I, and how in heck do I dress myself."
"I want to look in the mirror again, and like the person looking back."
"I feel like I’ve lost myself along the way (kids), and I'm ready to find out WHO I AM again."
"I've done a lot of heart and soul work in the last few years, and I want my outside to reflect my inside."
"I'm turning 60 this year, and I want my life to be about ME and MY choices, not what I think everyone else wants for me."
"I'm ready to stop hiding behind my clothes. I want my wardrobe to say THIS IS ME."
"I'm often frustrated… not BEING ME and not SHOWING UP."
"There’s an identify confusion - WHO AM I?"
"How am I supposed to know what MY style is? It's easy to default to old clothes I've worn forever that no one will notice. But I'm sick of that. I'm sick of discomfort. I'm sick of feeling unsure of WHO I AM."
WHOA, right?
Any of that sound petty or superficial to you?
Or is it the damn opposite? TRUTH, HONESTY and VULNERABILITY.
Were you nodding along, saying YES YES YES? Me too!
Here’s what I know to be true:
The most beautifully curated closet in the world will feel like a complete farce if it isn't a reflection of your YOU-NESS. (Ain’t nobody feeling fresh while faking a farce.)
STYLE does NOT MEAN “fitting in”. It does not mean “dressing in a way that impresses others”. It does not mean “fake it till you make it”.
Personal STYLE is showing up in the world feeling so deeply connected to yourself, that your outsides? What people see? Is a TRUE reflection of WHO YOU ARE on the inside. It’s a knowing so great, so deep, so profound, that hiding becomes an impossibility.
I call this Inside-Out Congruency, and lemme tell you, connecting your insides with your outsides is big, deep work.
There’s nothing superficial about finding the courage to really KNOW yourself, and SHOW yourself.
Our old nemesis, the “beauty” industry, perpetuates the myth that style happens on the outside, because that’s what SELLS. The intrinsic fear you and I have of not “fitting in” drives us to shell out the shillings!
Fear drives spending. And the beauty industry is one of the most profitable markets in the world. Make no mistake, you’re no dummy for buying what they’re selling. You’re wired for connection. A deep, true longing, that will not be satiated by anything other than true connection.
Unfortunately, when what you’re buying is about how to “fit in” you’ll find yourself starving, and then return to the same seller, and buy the whole damn thing again. You’ll drift further and further from the anchor of your soul, and turn all of the anger and blame onto your body. If it’s not working for you, YOU must be the problem.
WRONG.
Here’s the realio dealio: Personal style is about belonging completely to yourself, first and foremost, and THAT is the magic door that opens you for true connection and belonging with others.
Let's look at my daughter, Raisa, for a minute, so we can truly understand the difference between "fitting in" and "belonging".